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Market Research and Statistics

Conducting market research

Guide to Market Research and Analysis. Discover how market research can help your business succeed and learn how to conduct a variety of market research activities.

Designing a Questionnaire. Get advice on how to design a survey questionnaire in order to gather market research data.

Designing a Web-based Survey. Get tips and guidelines on the design and implementation of web-based surveys.

Types of Survey Questions. Examine different kinds of closed- and open-ended questions that can be used in surveys.

Market Research Approaches. Find information on commonly used research approaches that can support your market research efforts.

Steps to International Market Research. Learn some of the basic steps to follow when researching foreign markets.

Labour and employment data

General Labour Data

Directory of Labour-Related Statistics. Browse Statistics Canada resources on the labour market activities of the Canadian population.

Labour Data from the Census. Get labour data based on information collected in the 2006 Census.

Labour Market Information. Labour market information, such as local wage rates and hiring shortages or surpluses, will help you better understand the current conditions and trends in specific regions. This site can also help you identify the skill requirements, and prepare job descriptions, for the type of employees you are looking to hire.

LABORSTA – International Labour Statistics Database. Access and compare international labour data for over 200 countries or territories.

International Labor Comparisons by the US Bureau of Labor Statistics. Compare international labour data from major industrial countries.

 


Labour Force Survey

What is the Labour Force Survey? Learn about this survey that provides the current picture of the labour market across the country.

Labour Force Information. Read this free monthly publication for the most current labour market statistics.

Customized Labour Force Survey Data Reports – CANSIM. Create customized statistical reports (for a fee) on the Canadian labour force, using data from Statistics Canada.

Survey of Employment, Payrolls and Hours

Survey of Employment, Payrolls and Hours – Summary Tables.  Get detailed information on the total number of paid employees, earnings and hours worked by business size, industry, province and territory. Economic indicators are also included.

Customized Survey of Employment, Payrolls and Hours Reports – CANSIM. Create customized statistical reports (for a fee) using data from Statistics Canada on employment, earnings and hours worked.

Survey of Labour and Income Dynamics

Survey of Labour and Income Dynamics – A Survey Overview. Learn about this important source of income data for Canadian families, households and individuals.

Survey of Labour and Income Dynamics – Summary Tables. Get various labour and income related statistics such as average incomes by sex, by work pattern, and family type.

Data Products from the Survey of Labour and Income Dynamics. Access analytical reports on labour and income trends in Canada.

Customized Survey of Labour and Income Dynamics Reports – CANSIM. Create customized statistical reports (for a fee) using data on labour and income from Statistics Canada.

Regional Labour Statistics

Collective Bargaining Information Services. Ontario labour relation activities, such as collective agreements, recent settlements, or industry specific wage and benefit trends.

Select Ontario – Interactive Research Tool. Find the best location for your business with this tool that provides data on properties and workforce skills, along with community profiles.

 


Demographics

Market Research Handbook. Browse this comprehensive source of Canadian socio-economic statistics produced by Statistics Canada.

Aboriginal Peoples. Browse resources that provide demographic information about Aboriginal peoples, organized by topics such as business, health, education and income.

Children and Youth. Browse statistical resources related to infants, children, teens, adolescents, students and young adults.

Education, Training and Learning. Browse statistical resources on activities related to developing knowledge, skills, understanding and values.

Ethnic Diversity and Immigration. Browse statistical resources on ethnic groups, visible minorities, the Canadian-born population, immigrants and non-permanent residents.

Families, Households and Housing. Browse statistical resources on households, housing, family types, marriages, divorces, common-law unions and living arrangements of individuals.

Health. Browse statistical information on the health of the population, factors affecting health and the use of Canada’s health services.

Income, Pensions, Spending and Wealth. Browse statistical resources on income, pensions, spending and wealth, organized by topics such as debts, spending, savings, retirement income and personal and household taxation.

Languages. Browse Statistics Canada resources on the language composition of Canada, including information on English, French, Aboriginal, and other language groups.

Population and Demography. Browse Statistics Canada data and studies on populations, as well as the growth factors of those populations (births, deaths and migrations).

Seniors. Browse Statistics Canada resources on the characteristics of seniors, organized by subtopics such as care, health, income and retirement.

Society and Community. Browse Statistics Canada information resources on society and community, organized by subtopics such as family, immigration, rural trends, time use and gender differences.

Census of Population

2006 Census Data Products. Browse statistical products about the population, households, dwellings and families as measured in the 2006 census.

International Statistics

UN Demographic Yearbook. Find international demographic statistics collected from national statistical authorities and organized under topics, such as population size and gender, births, deaths, marriage and divorce.

 


Industry sector data

Industry based Information Products

Canadian Industry Statistics. Get industry data and analysis on a number of economic indicators, such as employment, Gross Domestic Product and capital investment.

SME Benchmarking Tool. Find out how your firm measures up to comparable small businesses within your industry.

Sector Specific Data - Agriculture

Agriculture and Agri-Food Research and Statistics. Find statistics to monitor the agriculture, aquaculture or agri-food sector you operate in.

Agriculture. Browse Statistics Canada resources that illustrate the characteristics and performance of the agricultural sector and its population.

Grain Statistics Weekly. Get data on weekly and crop year to-date movement of principal grains and oilseeds from Canadian farms.

Benchmarking your Farm. Compare your farm operation against a profile of a farm with the same characteristics (region, size and commodity group). Use this information to help evaluate your farm's performance.

Processed Food and Beverages Industry. Get market and industry snapshots, as well as sub-sector profiles, of the food and beverage processing industry.

Agri-Food Trade Service - Market Information by Product. Learn more about the market for your product in Canada and in other countries by browsing international market reports for Canadian agri-food products.

Environment Sector

Fisheries and Oceans Canada Statistics. Browse national fisheries data related to aquaculture, fisheries, ocean industries (tourism, transportation, oil and gas), organized by topic or region.

Construction and Housing

Construction. Find statistics to monitor the construction-related industries.

Directory of Construction-Related Statistics. Browse Statistics Canada resources on types of structures, construction-related expenditures and the value of construction assets.

Canadian Construction Industry Forecast. View national and regional forecasts for construction activity and the construction labour force.

Housing Market Information. Find information and analysis on local, provincial, regional and national housing markets and trends.


Culture & Leisure

Culture and Leisure. Find statistics to monitor the culture or leisure-related industries.

Directory of Culture and Leisure Related Statistics. Browse Statistics Canada information on creative artistic activities, the preservation of cultural heritage and how free time is spent by Canadians.

Energy

Energy. Find statistics and analysis on reserves, capacity, production and consumption of traditional and alternative energy sources.

Directory of Energy-Related Statistics. Browse Statistics Canada data and analytical information on energy production and consumption, as well as on specific forms of energy.

Energy Sector Statistics and Analysis. Get statistical information, analytical reports and other documentation on energy in Canada.

Wind Power. Find information on the size and production capacity of the wind power industry in Canada, as well as information on investment opportunities.

Canadian Association of Petroleum Producers’ Statistical Handbook. View a summary of current and historical information on drilling, reserves and production, as well as other data related to petroleum products.

Communication Technology

Information and Communications Technology. Gain insight into the use, supply and evolution of the information and communications technology sector. You will also find an analysis of the industry performance.

Directory of Information and Communications Technology-Related Statistics. Browse Statistics Canada resources on the industries supplying the technology, the individuals and groups using it, and its social and economic impact.

ICT Sector Statistical Reports. Find current, comprehensive statistics and analysis on the Canadian ICT sector and its component industries.

  


Manufacturing

Manufacturing. Find statistics and analysis for a number of industries within the manufacturing sector.

Directory of Manufacturing-Related Statistics. Browse Statistics Canada resources on the manufacturing sector, including financial and product-based data.

Apparel Industry - Statistics and Analysis. Find data and analysis on the apparel industry in Canada, including performance measures and information on trade agreements and tariffs.

Automotive Industry Statistics, Analysis and Industry Profiles. View annual profiles of the automotive industry, including information on production, sales and trade.

Forest Industries Statistics and Analysis. Find contacts, tools and analysis to help you better understand the wood and paper products industries, together known as the forest product industries.

Chemicals and Chemical Products Industry Statistics. Find information such as the number of companies, shipment values, employment and import/export values for various industries related to chemicals.

Canadian Plastics Industry Statistics. Find industry profiles, statistics and other information on plastics and related industries in Canada and abroad.

Canadian Plastics Industry Profiles. Find industry profiles on the plastic products, plastics machinery and moulds, and the synthetic resin industries in Canada.

Plastics Industry Research and Statistics - CPIA. Find general information and links to statistics, surveys and publications from the Canadian Plastics Industry Association.

Rubber Products Industry – Industry Canada Profiles. Find data and analysis on the rubber products industry, including its size and structure, import and export values, and comparisons with the United States.

Rubber Industry Statistics. Get data on the number of companies, shipment values, employment figures and import/export values for several industries related to rubber products.

Steel Industry Profiles. Find annual profiles of the Canadian steel industry, including statistics on consumption and trade, and a review of the factors impacting the industry.

Medical Devices Industry Profile. View a profile of the Canadian medical devices industry, including information on its size and structure, revenues, costs, imports and exports.

Natural Resources. Find information on Canada's use of natural resources, changes in their stocks and the impact upon the Canadian economy.

Directory of Natural Resources Statistics. Browse Statistics Canada information on stocks, uses and changes to Canada’s natural resources, including energy and minerals, forests, water and land.

Minerals and Metals Statistics. Find statistics for minerals and metals on a number of topics, including production, exploration, trade, use, employment, prices and investment.

Canada’s Forests – Statistical Data. Get recent annual statistics on the economic impact of the forest industries, land use, trade, environmental and pest issues, deforestation and renewal.


Retail

Retail and Wholesale. Get financial performance data on the retail and wholesale trade sectors, as well as information on their structure and characteristics.

Directory of Retail and Wholesale Statistics. Browse Statistics Canada resources on retail and wholesale trade to find financial information such as sales, expenses and profits.

Retail Trade Industry Profiles. Get information on the structure and general characteristics of the retail sector, including recent trends and a discussion of the retail labour force.

Science & Technology

Science and Technology. Find information on research/development, innovation and the use of technology, as well as performance data for key science and technology industries.

Directory of Science and Technology Statistics. Browse Statistics Canada resources for activities such as research and development, innovation, technology use, and intellectual property.

Biotechnology Sector Overview. Find information on the Canadian biotechnology industry, including data on research and development, company growth and the investment climate.

Chemicals and Chemical Products Industry Statistics. Find information such as the number of companies, shipment values, employment and import/export values for various industries related to chemicals.

Transportation

Transportation.Find financial statistics and other resources on the movement of people and goods through various modes of transportation.

Directory of Transportation Statistics. Browse Statistics Canada resources on the financial health and performance of the transportation industry, as well as statistics on the movement of people and goods in Canada.

Transportation Research and Statistics. Find research and statistics related to the movement of people and goods by air, water, rail and road.

Travel & Tourism

Travel and Tourism. Find current tourism statistics, trends and outlooks, as well as research on the factors affecting tourism.

Directory of Travel and Tourism Statistics. Browse Statistics Canada resources on expenditures, employment, prices, and other socio-economic characteristics associated with tourism in and from Canada.

Canadian Tourism Commission Research and Statistics. Find current tourism statistics, research on the factors affecting tourism, and industry trends and outlooks.

Ontario Tourism Industry Research. You can get statistics and research reports on tourism to help to develop your business and marketing plans from the Ontario Ministry of Tourism.


Canadian Economy

Official Economic Indicators

Canadian Economy Online. Get a snapshot of the current Canadian economy with the most recent statistics available from a number of key sources.

Economic and Financial Data (updated daily). Get the latest key economic and financial statistics in a single summary table from Statistics Canada.

Latest Economic Statistics (Monthly). Get the latest monthly statistics from Statistics Canada on output, domestic demand, labour, international trade, manufacturing and prices.

Indicators of Capacity and Inflation Pressures for Canada. View the economic indicators used by the Bank of Canada to guide monetary policy and monitor its effectiveness.

Reports and Analysis

Department of Finance Canada - Publications and Reports. Find information on government spending and revenue performance, as well as an analysis of the factors affecting these results.

CFIB - Business Barometer. View the latest results from the Business Barometer survey, conducted by the Canadian Federation of Independent Business.

Small Business Statistics

Business Performance and Ownership - Small and Medium-Sized Businesses. Find statistics and analysis on the characteristics and financing activities of small and medium-sized businesses.

Small Business Research and Policy. Find research reports and statistics on small business and entrepreneurship in Canada, as well as a quarterly snapshot of small business performance.

Business Performance and Ownership

SME Benchmarking Tool. Find out how your firm measures up to comparable small businesses within your industry.

Directory of Business Performance and Ownership Statistics. Find statistical and analytical information on a broad range of topics related to business performance and business demographics.

Prices

Directory of Prices and Price Indexes. Find information on price movements for a number of products and services.

Directory of Consumer Price Index Statistics. Find measures of changes in prices paid by consumers, such as the consumer price index and the new housing price indexes.

Directory of Industrial Product Price Indexes. Find measures of changes in prices for the outputs of Canadian industries, such as the industrial product price index and the electricity selling price indexes.


International markets

General International Statistics

OECD.Stat Extracts. Get information on a wide variety of socio-economic themes for the Organisation for Economic Co-operation and Development (OECD) and select non-member countries.

Factbook 2009 - Organisation for Economic Co-operation and Development (OECD). Get statistics from OECD member countries for various economic, environmental and social indicators.

Publications and Documents - Organisation for Economic Co-operation and Development (OECD). Browse OECD publications and documents to find reports, statistics, projections and other information on a number of socio-economic themes.

UNdata. Access a wide variety of global statistical information provided by the United Nations. UNdata is your single entry point to search 22 UN databases.

International Monetary Fund (IMF) Data and Statistics. Browse IMF statistical resources, including the World Economic Outlook databases and the Global Financial Stability Report.

World Bank Data and Research. Browse key national and international statistics and research publications, and view analysis of global trends and future prospects.

Fedstats. Access official U.S. government statistics covering over 800 different topics.

Euro Indicators.Browse the latest European economic indicators or search for statistics in Eurostat’s latest publications and datasets.

Overview of the U.S. Economy. Get an up-to-date picture of the U.S. economy using data produced by the Bureau of Economic Analysis.

U.S. Economic Indicators. Get a snapshot of the most recent economic indicators published by the U.S. Census Bureau, including data on trade, manufacturing, spending and housing.

Market Research Reports by Country

Country Information - Export Development Canada. Find profiles of foreign countries, as well as information on EDC resources available for each country.

Market Reports - Canadian Trade Commissioner. Access key market intelligence and discover new global market opportunities. Registration is required.

Country Insights. Get facts and cultural information on the countries of the world that will help you do business in new global markets.

World Factbook – Central Intelligence Agency (CIA). Get comprehensive intelligence on the geography, people, government, economy and infrastructure of the countries of the world.

Market Research by Industry

Market Reports by Industry Sector. Get industry-specific foreign market information, organized according to industrial sector and country. Registration is required.

Agri-Food Trade Service - Market Information. Find hundreds of agri-food foreign market reports, organized by product or region.

International Housing Markets - CMHC. Find information on foreign housing markets and identify opportunities to export building products and services.

Market Profiles. Learn about international market opportunities for a number of industrial sectors and markets, including the U.S.


Importing and exporting

Canadian Trade Data

Trade Data Online. Generate customized reports on Canadian and United States trade in goods with over 200 countries.

Directory of International Trade Statistics. Statistics Canada’s resources on international trade can help you identify markets, monitor prices, and manage monetary, tariff and foreign exchange policies.

Canadian Importers Database. Find out which companies are importing goods into Canada, by product, city and by country of origin.

Trade Investment and Economic Statistics. Get key economic indicators, balance of payments basis data, customs-based data and foreign direct investment statistics.

Asia-Pacific Statistical Reports. Find trade statistics between Canada and several Asian and South Pacific countries.

Agri-Food Trade Service - Trade Statistics. Browse trade highlights and detailed statistics for Canada’s trade in agricultural and agri-food products.

Global Trade Data

Market Analysis Tools. Access five powerful tools to track global trade and international markets, and to help you in your market analyses. Registration is required.

U.S. Foreign Trade Statistics. Get highlights, as well as detailed current and historical data for trade between the United States and its trading partners.

UN Comtrade Database. Get access to official international merchandise trade statistics, provided to the UN by official national statistical agencies.

UN Service Trade Database. Get information on imports and exports of services, collected from official national statistical agencies. Registration is required.

Balance of Payments Data

Economic Accounts: Balance of International Payments. Browse Statistics Canada resources on transactions between Canadian residents and non-residents, including data on trade and investment.

Balance of Payments. Get data on transactions between Canada and its trading partners, including trade of goods and services, direct investment and the current account balance.

Services to Facilitate Trade

Virtual Trade Commissioner. Get market and sector-specific information, business leads, and enlist the services of trade commissioners abroad. Registration is required.

Search Trade Barriers. If you are considering an export opportunity, this database can help you identify potential trade barriers you may encounter in pursuing that market.


Environment

Directory of Environment Statistics. Browse Statistics Canada resources related to natural resources, air and climate, pollution, wastes and measures to protect the environment.

State of the Environment Infobase. Get easily understood overviews of important environmental issues, as well as data and in-depth interpretation.

National Pollutant Release Inventory. Find out about pollutant releases and transfers that have occurred by facility, location or industrial sector.

Environmental Statistics Profile - Organisation for Economic Co-operation and Development (OECD).Find internationally comparable environment-related statistics from OECD member countries.

United Nations Main Environmental Indicators. Find official statistics on water, air pollution, climate change, waste and land use, collected from national statistical agencies.

Science and technology

Directory of Science and Technology Statistics. Browse Statistics Canada resources for activities such as research and development, innovation, technology use, and intellectual property.

ICT Sector Statistical Reports. Find current, comprehensive statistics and analysis on the Canadian ICT sector and its component industries.

Biotechnology Sector Overview. Find information on the Canadian biotechnology industry, including data on research and development, company growth and the investment climate.

Chemicals and Chemical Products Industry Statistics. Find information such as the number of companies, shipment values, employment and import/export values for various industries related to chemicals.

Science, Technology and Patents Statistics - Organisation for Economic Co-operation and Development. Find internationally comparable science, technology and patents statistics from OECD member countries.

 

General research and statistics

Find information on research and statistics resources available online or in person through your local Canada Business Service Centre. You will also discover how to obtain data and analysis through various channels offered by Canada's central statistical agency, Statistics Canada. You can also access catalogues and materials from various Canadian government libraries, as well as a broad range of international statistics from the United Nations.